Project Management
Assistance
Get the Expertise Needed
Aligning people, processes and platforms, ask Lita for project management assistance. Whether small initiatives or enterprise-level programs, short durations or long-term engagements, clients leverage more than 15 years of professional experiences to achieve operational, communication and technical objectives.
Technical Support
Leveraging platform proficiency with Jira, Microsoft Project & Planner, Adobe Workfront, Google Workspace, Ad Tech CMS/CRM/Content Authoring: Adobe Experience Manager (AEM), DAM, Salesforce UAM, Canva, Front-end Web Analytics & Reporting: Google Analytics, Adobe Analytics, Tableau, Power BI, Salesforce Marketing Cloud Collaboration Tools: Microsoft 365, Teams, Google Workspace & Sheets, Slack, Quip, Airtable, Asana, Monday
Web Navigation Tools: ADA 508, UX/UI Wireframing, AI Strategy Planning & Data Workflow Design
Digital Planning
CMS: AEM • DAM • Adobe Analytics, Salesforce UAM platforms. • SEO, persona modeling, Adobe Target optimization, A/B testing. • UX and navigational architecture • Heat map and engagement analytics • Influencer CRM onboarding
Marketing Operations
Brand management • integrated communications frameworks. • Design planning • Operational process management • Cross-functional collaboration across marketing, sales, creative, IT, and legal • AI-driven strategy • AdTech consultation for ecommerce and marketing optimization. • advertising and publishing management
Small Initiatives to Enterprise Programs
End-to-end production management
Operational management.
Documentation development
Governance and delivery optimization
Stakeholder Communication
Alignment • launch requirements. • dashboard reporting and performance insights • Coordination of vendors, agencies and cross-functional teams across multiple time zones, globally • Facilitate status meetings, war rooms and work sessions • Structured communications and escalation management
Strategic Execution
Localization roadmap aligning global brand direction with regional markets. • Defining KPIs and optimizing dashboards • Budget expansion models • Strategy briefs linking qualitative research to performance metrics. • Operational usability and process development • Product delivery mitigation • UX navigation • chat-bot improvement
